EDA and API increase cosmetics sales

In the past four months we have been seeing the results of an exciting project which had EDA working closely with API, re-designing their Models Prefer and Savvy branded displays within Priceline stores. The project covered all Priceline stores nationally in Australia.

The goal was to refresh the two brands, ensuring that they attracted the target Priceline cosmetics consumer whilst maximising manufacturing efficiency.

The feedback on the units from the store staff and customers has been great, with the brow section alone returning a 55% increase in sales.

Both EDA and API are excited by the end result and are looking forward to seeing the great results in sales and customer experience continue throughout the new year.

PROJECT

Models Prefer & Savvy cosmetics displays Priceline

CLIENT

API stores Australia

CATEGORY

Mass Cosmetics